For Property & Apartment Management
The automation brain
for leasing and resident lifecycle.
Sitting on top of Yardi and your website — orchestrating every touchpoint and internal task from first lead to lease renewal. This is a vision in active design, not a live product yet. Here’s where we’re headed and why.
Where This Actually Stands
This page describes a vertical Troika is designing, driven by conversations with a Regional Manager running a real multifamily portfolio on Yardi. It is not a live product — nothing described below can be signed up for today. If the direction resonates with how your organization runs today, we want to hear from you while it’s still being shaped, not after the decisions are already made without your world in the room.
What We’re Hearing From the Field
Not assumptions about the industry — the actual gaps a working Regional Manager named.
Your stack is fragmented, not weak
Yardi runs your core system of record. Nurture Boss (or something like it) handles prospect and resident messaging. Neither one owns the full journey — lead to tour to lease to renewal to move-out — so nothing tells the whole story in one place.
Messaging isn't the same as orchestration
Automated texts and emails are common now. What's missing is the operational layer underneath — the tasks, the SLA escalations, the cross-system updates that actually move a lead through the funnel or catch a resident before they leave.
Attribution is split across tools
Knowing which source actually produced a signed lease — and which one produced a renewal — usually means reconciling two different platforms' idea of the truth, by hand.
Admin panels are opaque by design
When a prospect or resident asks why they got a particular message, most PMS automation can't give a straight answer. The logic lives in a vendor's black box, not somewhere your team can read and edit it.
What We’re Designing Toward
Not a PMS replacement — an automation layer that reads events from Yardi (or RealPage/Entrata) and runs the workflows underneath, with playbooks built for leasing from the start.
Universal lead ingest & normalization
Every lead source, one clean record — regardless of which system it came in through.
Dynamic follow-up cadence engine
Cadences that branch on real signals — status change, days of silence — not a fixed drip.
No-show & ghosted-lead recovery
A specific playbook for the tour that didn't happen, not a generic reminder.
Application & move-in journeys
Nurturing through pending docs, then a countdown journey toward the actual move-in date.
Intelligent renewal campaigns
Renewal outreach that branches by risk, timed against the real lease-expiration date.
Service recovery & reputation workflows
A closed maintenance ticket or a negative review triggers a real, timely response — not silence.
Cross-tool attribution
Source → tour → lease → retention, read in one place instead of reconciled by hand.
Radical transparency
For any prospect or resident: a clear, readable answer to 'why did I get this message?'
Where This Came From
This vertical isn’t a market-research guess — it’s shaped by conversations with a property-management operator on Yardi today, describing what his own team actually needs versus what the existing tools give him. Troika’s Automation Hub already runs this same pattern — event triggers, branching workflows, cross-system updates — for ministry operations; this is that same engine, aimed at a different world.
Shaping This Alongside Real Operators
If this is your world, we want your voice in the design.
Tell us what you run today and where it breaks down. This isn’t a sales conversation — it’s early design input.